Even though Rimontgó is widely known for their work in managing exclusive real estate properties, it is necessary to dwell on another field in which Rimontgó have focused their endeavours on in recent years: the so-called singular assets.
When we talk about these “singular assets” we are referring to properties beyond residential real estate, which include palaces and historical residences, office buildings and hotel establishments, hunting and recreational estates or businesses relating to wine or oil growing estates, as is the case regarding wineries.
A common factor when it comes to marketing this type of property is the strict confidentiality that Rimontgó carefully follows, due to two main reasons: it is a business that currently remains operating and we do not want to distort the valuation of the property. In recent years Rimontgó has firmly committed to strengthening this work area through the incorporation of specialised personnel belonging to one of the highly prestigious international winemaker groups. At present, Rimontgó is managing the marketing of wineries with different profiles, situated in Spanish Denominations of Origin like Rioja, Ribera del Duero, Toro, Priorat and Utiel-Requena, amongst other regions.
The marketing of businesses belonging to the winemaking sector in Spain isn’t easy; given their particular idiosyncrasy, as in lots of cases they are family businesses that have not changed hands since their creation, covering various generations, and the presence of a certain lack of international knowledge of Spanish wines despite their indisputable quality. At this point we should emphasise the strong competition in investing in Spanish wineries that include wines from other regions like Bordeaux, Chile or Argentina, despite the majority of foreign investment being made in wineries of these places and countries having been carried out in wineries whose wines do not reach the quality of those produced in Spain.
At Rimontgó we are fully confident in the Spanish winegrowing sector as one of the sectors receiving investment with a large interest for international investments given the prestige and strength of the Spanish winemaking groups, the average quality of the wines produced and the fact that it has still not produced a noteworthy entrance of foreign investors. Therefore, this is a sector with wide possibilities to become an excellent business opportunity.
To successfully deal with marketing in this sector we believe it is necessary to rely on the work of a specialised company and trustworthy trajectory, as in the case of Rimontgó. Our firm works with international investors through personal direct contact in their country of origin, especially in the case of China. These investors receive specific proposals in relation to the demand expressed. During this month of July, Rimontgó’s staff have moved to different Chinese cities with the aim of attending meetings with different investor groups who will present different investment options in the Spanish winegrowing sectors, in accordance with their different profiles and interests. Subsequently, these investors will move to Spain to visit these proposals in situ, on a tour that will lead them through Spain’s different Denominations of Origin.